In Good Food We Trust


We’re dreamers, chefs, idealists, and food nerds, passionate about good food that’s good for the planet too. We’re ready to craft our first (or third!) food product, restaurant, beverage, catering business, or community farm. We’re a food business mag for creative folks first, learning how to turn our dreams into long lasting, profitable businesses.



Hi! I’m Em.

After a decade building two food & tech businesses in San Francisco, I’m starting food business #3, a farm-to-cone, plant-based ice cream company in Kauai. I’m building this business differently and Starter is where I’ll share my story and share the stories of other successful food & beverage entrepreneurs building triple-bottom-line businesses.